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QUINCY, ILL. -- Rinella Company launched their "Don't Be Sorry, Don't Provide" campaign Wednesday with a little help from the Illinois State Police.

KHQA's Jim Whitfield went out to the local Anheuser-Busch distributor to talk to them about this important campaign.

While they do urge consumers to be smart for St. Patrick's Day on Thursday, their big message targeted establishments that provide liquor.  Rinella Company would like all liquor establishments to act smart when selling alcohol.

Mike Kindhart with the Illinois State Police was there to help get that message out.

They'd like everyone to also remember that we're coming up on prom and other events for local high school students, and it's important for them to have a safe time leading up to graduation.

The Illinois Liquor Commission will kick off their state-wide "Don't Be Sorry, Don't Provide" campaign by the end of March.