HANNIBAL, MO. -- Under the watchful eye of Mark Twain in the Hannibal City Council chambers, the executive director of the Hannibal Convention and Visitors Bureau unveiled its new marketing logo and slogan.

"Hannibal Missouri, Write your own story," is the end result of a year long research and marketing study.

Gail Bryant is the HCVB executive director and she said "the establishment of a Hannibal brand" was important for the city.

She said she is encouraging local businesses to incorporate the logo and slogan into their advertising.

She also plans to include the new brand and logo in all future social media and advertising campaigns.